Louie Mantia on "workflow"

I’ll be honest with you, I never understood what “workflow” means. I don’t go through steps of things to do while designing. I just sit down and start drawing in Photoshop. It’s almost like molding clay. You just have to start molding and fleshing out icons and UI design by doing. I draw fast enough in Photoshop that I don’t sketch, make wireframes, or preliminary work. I mostly just jump right in and create things.

This came up again and again in interviews, and it was difficult for me to answer honestly without coming off as lazy or arrogant. But honestly? I don’t do sketches, thumbnails, wireframes, or anything like that. In the case of web design, I often even skip Photoshop. One of the things I hated about school was how often I was forced to “reverse engineer” my final products into preliminary stages in order to fit into some predefined “workflow” that had no relation to how I actually worked.

Anyway, I just wish I had said it as well as Louie.